Performance marketing without the agency games.
Intention InfoService runs performance marketing and PPC - Google Ads, paid social, display and retargeting - for startups, SMBs and enterprises across the US, UK, UAE, Europe and India. The difference is the model: you own every ad account and all the data, you pay the platforms directly so we never mark up your spend, we charge one flat monthly fee (not a cut of your budget), and we report revenue - not impressions. Month-to-month. No results claims we can't back.
A flat fee, not a cut of your spend. You own everything.
- You own the ad accounts
- Zero markup on your spend
- Flat fee, not % of spend
At a glance
- Channels
- Google Ads, Meta, LinkedIn, TikTok & more
- Fee
- Flat monthly - never % of spend
- Ad spend
- You pay the platforms directly
- Serves
- US, UK, UAE, EU & India
One paid-media practice, across every channel that fits
We recommend channels by where your buyers already are and what your budget can prove - not by what we prefer to run. We won't sell you TikTok if your buyers are on LinkedIn.
Paid search
- Google Ads - Search
- Google Shopping
- Performance Max (PMax)
- Microsoft Ads (Bing)
Paid social
- Meta - Facebook & Instagram
- LinkedIn Ads
- TikTok Ads
- And where your buyers are
Display, video & retargeting
- Display & programmatic
- YouTube & video ads
- Retargeting / remarketing
Making the spend work
- Conversion tracking & attribution
- Ad creative & testing
- Landing-page CRO for paid
- Strategy & account management
Paid buys attention now; organic earns it over time - and we'll tell you honestly when your money is better spent on organic first. Want the organic half - SEO, content, social and email? See digital marketing. Most teams run both.
Paid media has an honesty problem. Here's how we're different.
Most of what buyers hate about agencies is structural - markups, locked accounts, vanity reports, a fee that grows when you overspend. We simply refuse to play those games. That refusal is the whole pitch.
| How most agencies do it | How we do it | |
|---|---|---|
| Your ad spend | Marked up 15-50%, or buried in a blended fee | Zero markup - you pay Google and Meta directly |
| Your ad accounts | Built in the agency's account - you're locked out if you leave | Built in your accounts - you own everything, always |
| The fee | 10-20% of your ad spend - so they profit when you overspend | One flat monthly fee - so we're paid to spend well, not more |
| Reporting | Impressions, clicks and CTR - the numbers that always look good | Revenue, leads and cost-per-result - what your CFO cares about |
| Contracts | 6-12 month lock-ins with termination fees | Month-to-month - we earn it every month |
| Who runs it | A junior behind an account manager | A senior person, direct - the one who plans your spend |
| Guarantees | Guaranteed ROAS (a red flag) | No guarantees - honest benchmarks and a real plan |
The short version: you own the accounts, you pay the platforms directly, we take a flat fee and report revenue - and you can leave any month. That's the whole model.
How we run paid media
It starts with a fixed-price audit, built in your own accounts. Paid is faster than SEO but not instant - campaigns need a learning phase before the data means anything, and we won't declare victory in week one or panic in week two.
Audit
~1 weekA fixed-price audit of your accounts, tracking and wasted spend, with a prioritized plan you keep.
Set up & track
daysWe build or restructure campaigns in your accounts, with proper conversion tracking and attribution.
Launch
go liveCreative, targeting and campaigns live - built to your funnel and the budget that can prove it.
Optimize
ongoingWe read the platforms' real learning timelines - Meta about 1-2 weeks, PMax 4-6 - and optimize on data, not vanity.
Report
monthlyA plain-language monthly report - revenue, leads and cost-per-result, never impressions and CTR.
We won't wave a ROAS chart at you. Here's the honest proof.
We're a registered company since 2016 but a young, dedicated paid-media practice - so we won't show you campaign results we haven't earned, and we'd be skeptical of any agency waving unverifiable ROAS screenshots. Our proof is the structure: how we operate, in writing, verifiable from day one.
You own the accounts & data
Created in your name on day one. If you ever leave, every account, campaign and dataset stays with you.
No markup, ever
Your ad spend goes to the platforms directly - there's literally nowhere for us to hide a fee.
A flat fee, not a cut of spend
Telling you to cut a wasteful campaign never costs us a paycheck, so the advice stays honest.
Measurement done right
We're engineers too - we build proper conversion tracking and attribution, not guesswork you can't trust.
Revenue reporting, no vanity metrics
Leads, CPA and ROAS in plain English - never impressions and CTR dressed up as results.
Senior, and a company since 2016
A registered business run by senior people - young in paid media, and honest about it.
How much does PPC management cost?
Flat fee, zero markup, month-to-month. You pay the ad platforms directly - your spend never passes through us. Our flat monthly fee covers strategy, build, management, optimization and reporting. That's the whole bill.
Start with a Paid Media Audit
A fixed-price look at your ad accounts, tracking and wasted spend - so you see our judgment on your account for a small, capped cost before committing to anything. Yours to keep even if you never continue, and credited toward your first month if you do.
- Account structure & wasted-spend review
- Conversion tracking & attribution check
- Audience, keyword & creative assessment
- A prioritized action plan you keep
- Credited toward your first month
A flat monthly fee - never % of spend
So we're paid to spend well, not to spend more. Cutting a wasteful campaign never costs us anything.
You pay the platforms directly
Ad spend goes straight to Google, Meta and the rest, on your own billing - we can't mark it up.
Month-to-month, you own it all
No lock-in and no termination fees. You keep every account, campaign and dataset if you leave.
Starting lean? Good - we'd rather begin with a modest budget, prove the mechanics on your account, and scale what's working than talk you into spend you're not ready for. See our transparent pricing for the rest.
Why teams trust us with their spend
Six things you can check on day one, not results you have to take on faith.
You own the ad accounts and data
Every account is in your name from day one - you keep all of it, always, even if you leave.
Zero markup on your ad spend
You pay the platforms directly, so there is nowhere for a hidden fee to live.
A flat fee, not a % of spend
We have no incentive to inflate your budget - we're paid for the work, not the size of your spend.
See how we're differentRevenue reporting, no vanity metrics
Leads, CPA and ROAS in plain English - not impressions, clicks and CTR that always look good.
Measurement built by engineers
We set up proper conversion tracking and attribution, because we build software too - not just buy ads.
Month-to-month, senior, since 2016
No lock-in, no junior handoff - a registered company since 2016, run by the people doing the work.
Paid media, answered
What is performance marketing?
Performance marketing is paid, measurable advertising - you pay for clicks, leads or sales across channels like Google Ads, Meta, LinkedIn and display, and every dollar is tied to a result. It buys attention now, unlike organic marketing (SEO, content, email), which earns it over time.
What's the difference between performance marketing and SEO / digital marketing?
Performance marketing is the paid half - you pay platforms for traffic and it stops when the budget stops. SEO and organic digital marketing earn traffic over time and keep working without per-click spend. Most businesses run both. Our organic side lives on our digital marketing service.
Do you mark up my ad spend?
No. You pay Google, Meta and the other platforms directly - your ad spend never passes through us, so there is nowhere for a markup to hide. We charge one flat monthly fee for the work, and that's the entire bill.
Who owns the ad accounts and data?
You do - always, no exceptions. Every account (Google Ads, Meta Business Manager, LinkedIn) is created under your business, and we operate as a user on your account. If you ever leave, you keep every account, campaign and all the history.
Do you charge a percentage of ad spend or a flat fee?
A flat fee - never a percentage. Percentage-of-spend pricing pays an agency more when you spend more, so cutting a wasteful campaign cuts their own pay. A flat fee removes that conflict: 'spend less to make more' is advice we can give freely.
Are there long-term contracts?
No - month-to-month. Long lock-ins exist to protect agencies from clients leaving when results disappoint. We'd rather remove that crutch and keep your business by being worth keeping.
How much ad spend do I need to start?
Enough for the platforms to learn, but you don't need a big budget to start with us. We'll recommend a starting budget that can realistically generate signal for your price point and goal - and tell you honestly if a budget is too thin to work rather than take it anyway. Small budgets are welcome.
How fast will paid campaigns show results?
Faster than SEO, but not instant. Campaigns go through a learning phase first - Meta ad sets typically stabilize in about 1-2 weeks, and Google Performance Max realistically needs 4-6 weeks before the data is meaningful. Cost-per-result runs higher during learning; that's normal, not failure.
Do you guarantee a specific ROAS or results?
No - and anyone who does is either guessing or not being straight with you. No agency controls every variable between the click and your sale. What we commit to instead: transparent reporting, disciplined optimization, shared access to all your data, and a real plan to improve over time.
Can you prove results if you have no case study yet?
Not with a paid case study - we won't pretend otherwise. What we prove instead is how we operate: you own the accounts and data, we don't touch your spend, our fee is flat and transparent, our tracking and reporting are documented up front, and you're month-to-month. The paid audit lets you see our thinking on your account first.
Is a small senior team enough to run my paid media?
Yes, and it's an advantage. Your spend is planned and managed by a senior person, not handed to a rotating junior behind a 'team' label. Intention InfoService has been incorporated since 2016 and runs lean by design, so you get direct access to the person actually managing your money.
How much does paid media management cost?
Start with a fixed-price Paid Media Audit from $100 (credited toward your first month), which ends in a plan you keep. Ongoing management is a flat monthly fee scoped to your channels and goals - never a percentage of your ad spend - and you always pay the platforms directly.
Ready to run paid media without the games?
Start with a fixed-price Paid Media Audit - you'll see our judgment on your own account, keep the plan, and owe nothing more. Flat fee, no markup, month-to-month.