Guides, definitions and first-hand notes.
Practical, no-filler writing on web development, performance and AI search - written by the senior team that does the work, not spun from a content farm. Three places to learn: define a term, decide with a guide, or read what we think.
Guides
Evergreen, maintained walk-throughs on choosing a stack, planning a build, and getting a site or app to rank and convert.
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Plain-English definitions of the terms you hear on a project - headless CMS, Core Web Vitals, hydration, structured data and more.
Browse the glossaryBlog
First-person notes, teardowns and analysis on modern web work, technical SEO and AI search, from the senior team that does the work.
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The Core Web Vitals playbook for business websites
Core Web Vitals are three real Google metrics - LCP, INP, and CLS - measured from the visits of actual people on your site and used as a ranking signal. You improve them by controlling what loads...
How to choose a headless CMS: Sanity vs Strapi vs Contentful vs Drupal
There is no single best headless CMS. The right one comes down to four questions: who owns and edits the content, whether you want a hosted service or to run the backend yourself, how much...
How to plan a website build: scope, stack and timeline
plan a build in this order - goals, then content and scope, then stack, then timeline and budget. Jumping straight to "which platform should we use?" is the most common and most expensive mistake...
Native vs cross-platform vs PWA: which mobile approach fits
most products should start cross-platform - one codebase that ships to both the App Store and Google Play, built with React Native or Flutter. Go fully native (separate iOS and Android apps in...
Next.js vs WordPress for SEO: an honest decision guide
both Next.js and WordPress can rank at the top of Google. SEO is won by what you publish and how fast and crawlable the site is, not by the logo on the tech stack. Next.js gives you the most...
React Native vs Flutter: how to decide
both React Native and Flutter ship excellent production apps, and neither is universally "better." The decision comes down to two things: what your team already knows, and how custom your...
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